So, your baby has grown all fast? Entering into leagues with the giants in the arena? So here is what you need to know before you become a million-dollar giant.
Now that you are going to reach the million-dollar mark, you are going to be entering a completely different world in terms of competition. You are going to be rubbing shoulders with the majors in the field. These are people whose brands are already well established. They are already present all over the digital marketing arena. So, you need an edge over them to ensure a better reach for your brand.Here are a few tips to ensure that you emerge the winner.
Digital media marketing now covers most of a brand’s marketing strategy. So, it is important that the plan for digital media marketing is in place so that the investment does not go down the drain. Digital marketing can help your brand reach millions of people around the world all at the same time from the comforts of your desk, but there are always two sides to a coin. If you go into digital media marketing without a clear-cut plan you are going to end up spending large sums of money while causing no difference or in some cases even a negative impact on your brand image. So, make sure you create a team that is equipped with a clear-cut strategy of how you are going to project your brand on digital media to get the best out of it.
So, now you have a team in place with a social media strategy. So next step is to ensure that you keep your fans interested and on their toes always. Creating content is always not enough. Interesting content paired with creative visual aids is the way to go. So, there is a constant need for new content creation that is not repetitive and engages your customers. For this, having an in-house creative team doesn’t makes sense here because just one group of finite people cannot keep creating infinite amount of new and engaging content and creatives. It is also not possible for you to keep expanding your team. Here is where outsourcing of creative and content creation makes sense. Choose an experienced digital creative creation company with a large portal of freelance content creators and designers who will provide you with ever interesting new content constantly and at a penny of what you are spending for maintaining an in-house team.
To ensure that you make the most of your investment in digital marketing, you need to make sure that the reach is not only when people come in contact with your social media activities, but also through word of mouth. The way to achieve this is to create not just interesting but inspirational content and creatives that ensure that your talk about it on and off social media. Conduct activities and campaigns that make people go all up in awe or wow them with surprises. Take up a current social issue and build your campaign around it. Try to make a change or provide a solution to an existing social issue while promoting your product at the same time. These will double your reach while you only pay for half of it. Organic reach of your brand also ensures a positive image for your brand which will take it to new heights.
Ensure that you do not post repetitive and boring long content that is going to make your customers go away. Stay up to date with the changes in social media. Learn and use all the tools of social media at your disposal to make the most of your campaign. Take the advice of seasoned digital media marketing executives who can help you gain maximum benefit out of digital advertising. Media agencies aren’t the way to go here since they also have only a fixed subset of content creators and designers who follow a set trend. Turn to outsourcing your creative needs and use the hundreds of freelancers at your disposal. Pay only when you are completely satisfied with the final result, changing the original submissions as many times as you would like to. These aren’t possible with an in-house team or a media agency.
Always listen to your customers and do not ignore their reactions to your activities on social media. Respond to your customers and their comments; be it praises queries or complaints. Make them feel that they are being heeded and respected. Digital media gives you the opportunity to reach your customers personally and hence obtaining the direct feedback of what should be continued and what should be improved. Regularly keep checking up and acting on customer feedback. Ensure that they are made aware of the fact that action is being taken based on their opinions hence making them feel important and listened to.
Contact us to know more about how you can make your brand reach great heights with just one third of your intended social media budget.