Every once in a while, a movie comes by and changes the way you look at life. Offering more than just entertainment for a couple of hours, these films are packaged with life lessons that could be applied to every walk of our life and work. Yes, work too, for instance, in this article, we try to unearth the marketing and branding lessons that the Disney film “The Lion King” has to offer.
“Look, Simba. Everything the light touches is our kingdom”. Thus, spoke Mufasa to Simba in his first interaction with his son. In this age of Digital Marketing and internet, everything that the light touches and beyond is where your market scope lies. So, take every step to ensure that even the last of your audience or consumer has the same perspective of your brand as your most valued customer.
One wrong step by Simba put the entire kingdom at risk. It lost the king, the prince was in exile, and the animals were in despair. Brands could face this too. Pay head to your marketing insights, listen to the data talk and take calculated risks while building a marketing plan or brand identity. Everything you own could be at stake.
Rafiki was the most knowledgeable monkey in the kingdom - courtesy his age and experience. Similarly, Zazu was smart as he was on the move constantly and kept himself updated. Social listening and brand insights are key to brands that wish to make a mark and hold their place. Had Simba paid heed to Zazu’s advice and stayed away from the forbidden lands the Lion King would have had a different and better childhood!
So, always listen to what is being said about your brand. The good, the bad, and the ugly, they all carry insights; insights that could come handy in living your brand vision.
Scar was a bad guy, but he managed to have his way with everyone. Right from the Hyenas to the little Simba, and the kingdom as a whole was convinced by the stories that Scar told them, only because of his ability to engage them in a make-believe story!
We don’t ask you to deceive your audience with stories like Scar did, but then, you could use the story of what went into the creation of your brand and how you are different as narratives to build a dialogue with your customers.
When you have a bad brand moment or the campaign you planned with a lot of effort remember to tell yourself this - Hakuna Matata! Not every battle on Social media needs to be fought! Sometimes, when things do not go as planned, just say Hakuna Matata and go on with life as you know it. Work towards building a positive brand moment by leaving behind anything that happened beyond your control. Always remember to have fun, because if you are not enjoying what you’re doing, your customers would not enjoy what you’re delivering!BACK