Having over 2.2 billion users and 3 million advertisers, Facebook is the largest bet for brands wanting to invest in social media marketing. So, having invested time, money and resources, you would definitely not want all of it to go waste or be ignored. Success of the campaign lies in making your brand stand out. So how do we get the best out of Facebook and prevent your brand from being ignored? Here are some pointers.
1. Avoid click baits post content and creatives that trigger discussions
Facebook has recently changed its newsfeed algorithm leading to a lot of worry among businesses that have invested heavily in social media marketing through Facebook. In a recent press release following the change in the algorithm, Zuckerberg has mentioned that the news feed is now moving more towards prioritizing friends and family, with posts that trigger discussions and growth rather than posts from general publishers.
So the recent change in the Facebook news feed algorithm has lead to a lot of speculation among businesses who fear that their product marketing will suffer. Here we have found a way around it for you. When you post links and content that require the customers to click and read on a different page, they tend to avoid it. Click baits promising interesting tidbits and rewards while failing to do so has made the Facebook users cynical. Avoid posting links and promises that do not deliver. Post content that triggers discussion and brings the community together. Create and post content that is relevant not just to your brand but to your target customers so that they automatically comment or share the post giving you organic reach.
Respond to your fans. Whenever someone comments or contacts you through Facebook, reply and create a healthy discussion. Use this platform as a direct feedback of what your customers actually expect from you.
2. Target your ads
Target your ads on Facebook at your specific group of customers. Create various lists of customers’ email IDs to target the relevant group for each of your commercials easily. Use the tool offered by Facebook for this purpose CUSTOM AUDIENCES, to create lists that you can save and use to target each of your ads. This way, your reach is higher, because it is a specific target group most of whom are actually interested and also your money isn’t wasted on ad runs to a large generic audience most of whom ignore what they see.
3. Exploit Facebook’s analytical tools
Facebook offers you a number of ways to study the effect of your advertisement campaign.
Insight: This feature shows how your fans engage in your page, their age groups, demographic, the time they are active and the kind of posts that created a surge in the followers, etc. Study Facebook Insights for your page to know the kind of people who are actually interested in your page and the posts that majorly engaged them. This will help you decide on the kind of content to be posted on your page for maximum engagement. This also will help you create the custom audience list appropriately.
Facebook Ad Reports: This is the superstar of the analytical features offered by Facebook. The ad reports from Facebook show you every detail of the customers who engaged with your commercial. You can filter and compare the impact of each of your commercials on the basis of age, gender, location and other demographics. This helps you to identify your target customers easily. It is also a projection of the returns you have obtained from your investment in Facebook as a digital advertising media.
4. Lookalike audiences – Facebook’s new tool for a greater reach
So, do you feel like you have reached your saturation point with your target customers? Looking for a way to expand your field but afraid of losing money? Here is Facebook to your rescue. They have come up with this amazing tool called look alike audiences that studies the demographic of your ad and gives a list of new people who may also be interested in your brand. This helps expand your horizon without losing money over it.
5. Analyze your competitors
Using Facebook’s analytical tools, you can not only learn of how your brand is doing, you can also learn about the performance of your competitor’s brands. Facebook offers data on how similar brands are performing and their reach. This will help you know your place and also expand your range of target customers.
6. Use various content options on Facebook wisely
You can post information about your brand and products on Facebook through various types of contents such as:
- Status post
Use each of these medium wisely and keep your fans on their toes by posting using a mixture of all these options on Facebook as to whichever is relevant at that point in particular.
To know more on being a success on Facebook and to make your brand stand out, contact: [email protected]