7 Key Advantages to Video Advertising
19 Aug, 2018
Still photographs, posters and creatives are things of past era. With the influx of brands on social media, the users have grown indifferent to creatives and photographs. To stay ahead of the constantly evolving social media market, we need to switch to video advertisements. Video ads are the go to assets for a successful social media campaign that is both cost effective and puts your brand on the map.
Here are some reasons why video advertising is ever successful, irrespective of the time:
Interactive media that can tell the story of your brand
Using a video, you can not only showcase your product, but also tell the story of your brand giving it a solid image. Video advertising can be used to create a responsible, ethical or fun image for your brand depending on your needs. This is because videos are interactive and can take the story behind your brand to the people making your brand more meaningful to the users
Personal touch and authenticity
Use of videos gives your marketing campaign more of a personal touch. Videos help users connect better with your brand. This is because videos are closer to real life and hence help connect better. The product is viewed from all angles in a video unlike a photograph. It also helps in proving the authenticity of product and serves as a testimonial.
Spend less and gain more
Use of videos in social media marketing is like a dream come true. Spending a huge amount of your budget on creating video content and later having to spend millions on purchasing a few minutes of prime time on television is now long gone. Short, simple videos representing your brand and products are now the in thing. These videos can then be used to create brand awareness on social media where your reach is a lot more and the cost, a fraction of what it would cost to telecast the video.
Increase SEO ranking
According to various research results, it has been found that over 65% people who are online would prefer video over written content. This is obvious when we consider the fact that YouTube viewership is nearly one third of the total global population that has access to internet. So when you make videos to represent your brand and product online people tend to spend more time watching it and connecting with it. This increases the “dwell time” of users in your website automatically bringing you and your brand on top of search engine results.
Higher conversion rates
It has been proven that people are more convinced of your product/brand when they watch video advertisements. This is because representation of your brand through a video makes it more multifaceted. With actors and music, videos create an emotional connect with people that written content or static images cannot achieve. This makes a stronger impression leading to higher brand recall in turn increasing the conversion rates.
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