Facebook has become a potential hub for marketers and advertisers to draw major e-commerce sales for their businesses. Harnessing the demand for social media channels such as Facebook, brands can not only win and analyse the interests of their demographics but also reap sales for their products or services. 2018 proved to be a revolutionary year for Facebook ads and the advertising industry. From e-commerce moghul Amazon to the worldwide publishing influencer The New York Times, several established to budding enterprises were seen using Facebook ads to leverage their e-commerce sales during the past two years.
E-commerce businesses need to incorporate Facebook ads in their advertising and marketing systems to reap sales. Brands need to understand the crux of Facebook ad campaigns, to effectively employ it into their businesses. Experts say that an optimized Facebook ad will maximize ROI from an advertising campaign with economically friendly PPC expenditure. Usually, cold traffic generated through PPC has proven to draw more audience. So, it becomes necessary for brands to consider cold traffic campaigns in their Facebook ad drives. Let’s look into the hottest Facebook ad campaigns that generate e-commerce sales.
Brands can remarket their website products or services using Facebook Dynamic Ads, which enables businesses to automatically showcase their products to the demographics that have shown interest in them earlier by either clicking their website links or product ads. Also, brands can even personalise the pitch of Dynamic Ads to match the coherence of their demographics. Tracking the audience based on their behavioral history to showcasing ads as a purchase reminder, Dynamic Ads swiftly takes a consumer through the buyer’s journey.
Tugo Travel, a Vietnamese e-commerce travel agency, used Facebook Dynamic Ads to promote its travel packages, which further fostered the brand’s sales by reaching broader audiences.
Facebook Collection Ads have made it easier for viewers to browse through products. Adding flair to Facebook Dynamic Ads, the Collection Ads features images or videos above a carousel, which encourages more engagement. Modern-day users are habituated to using smartphones for browsing. Factoring in this fact, Facebook Collection Ads are made to blend solely with mobile interfaces. From discovery to check out, Facebook Collection Ads permits users a seamless and immersive experience. The cohesive designs promote instant storytelling and lead to customer acquisition.
A study by Hubspot revealed that Facebook video ads are 20% more effective than text ads. The video ads on Facebook are proven to draw heavy organic traffic and user engagement. In short, video is doing the talking and gaining traction amid the noise. So, brands should not ignore video ads if they want to see a surge in their e-commerce sales through Facebook. Capture the attention of your target audience, create lucrative videos that reflects your brand message. With a decent mobile camera and good creative apps, one can create videos that enthrall the audience and make an impact.
Page Post Link Ads
Page Post Link Ads, also known as domain ads, divert the viewers directly to the brand’s website, or to any other page a brand intends to take its visitors. One can tailor the call-to-action buttons such as shop now, learn more, sign up, book now, download and others to their requirement and inspire visitors to take action. The entire page post link ads are clickable, so wherever the viewer clicks, they will be directed to the page. With correlated CTA buttons, these ads will not only grabs users’ attention, but will also make them take a desired action.
Facebook also allows its users or businesses to expand their advertising reach to its messaging application, Messenger. Nearly 1.3 billion persons use Messenger, where 10 billion messages are exchanged between people and businesses. Messenger Ads are automatically placed and delivered where there is the highest possibility for a campaign to drive engagement and e-commerce sales. When a Messenger user clicks on these ads, they will be directed to the intended page. Also, brands can get creative in their Messenger Ads and nurture their target audience. These Messenger Ads are proven to drive lead generation for businesses and ample amount of sales, too.
Instant Experience Ads
In 2016, Facebook launched Canvas, a mobile ad solution that allows users to create beautiful, full-screen, post-click experience in their ads. These ads let brands to bring life and fun to their advertisements. Now known as Instant Experience Ads, these ads cater a plethora of templates that can be used to meet unique advertising objectives. Instant Experience Ads load 15 times faster than standard mobile websites.
Instant Experience Ads is a standalone option that gives quick solutions to enhance the user branding experience and is suited for every industry. From effective storytelling to brand acquisition, Instant Experience Ads and wide advertising templates Instant Experience Ads impress the easily distracted viewers.
People love discounts and look for the same at every occasion. Facebook allows brands to make use of this user interest by creating offer ads for their businesses. Facebook Offer Ads come with customisable options, and are built to fit mobile applications. Along with gaining e-commerce sales, brands can also acquire new customers for their businesses. In short, Facebook Offers Ads boost sale and generate leads. It also creates a sense of urgency among the customers to act, by sending reminders to their inboxes asking to redeem the discount before it expires.
To summarize, brands should explore and embed these Facebook Ads in their advertising campaigns to score e-commerce sales and take their branding uphill.