Online Reputation Management (ORM) has become an integral part of organizations. Not only e-commerce businesses, but also enterprises that do not have a web portal must not overlook information (mainly reviews) about them online. Millions of articles, reviews, press stories, and videos related to brands circulate on social media and search engines. This information spreads quickly among the people and stakeholders and becomes the brand reputation.
There are times when a brand’s reputation is dragged through the dirt intentionally by their competitors. These days, they usually take it to the online platform. And what stays on the Internet, stays there forever. Therefore, brands need to monitor, manage, and, when the time comes, repair their reputation and build trust around the brand. Effective ORM demands time and effort; but with the help of ORM tools, brands can easily monitor and fix their reputation online.
Radian6 - an online reputation management tool - helps to manage and monitor brand reputation across different online platforms. It also facilitates brands engagement, tracks user conversation, and gets an accurate estimate of user sentiments on social channels.
Radian6 is a paid tool and fits well for a brand with a handsome user following on social networks. Even small businesses with large-scale monitoring requirement and money to spare can opt for this tool that offers a wide range of features, including an engagement console, Excel add-on, real-time dashboards, salesforce chatter support, and online conversation management.
Sentiment Metrics allows brands to track and monitor their brand mentions across the web, including through blogs, articles, and forums. Based on customer sentiments, the results will be generated as positive, negative, and neutral. Brands can even get a graphical breakdown of the demographics of customer metrics, including gender, age groups, and locations.
If negative press surrounding a brand creeps into the Internet and other social media channels, the tool notifies that brand through an automated email. With this paid tool, brands can get easy configuration, sentiment benchmarking, and seamless collaboration among employees, and can identify niche influencers.
If you are a conventional social media marketer looking to enhance your brand reputation, then UberVU is for you. The real-time social media marketing platform automatically analyzes all your brand’s social media data. It also gives insights on influencers, stories, and trends that you can leverage in real time.
The tool is easy to set up and use. The premium tool comes with bonafide features including real-time data harvesting, easy engagement, and direct social media management.
ReviewTrackers is a great option for businesses looking for a substantial paid ORM tool that can track customer reviews across many sites and sources. All user reviews on the brand are gathered on a dashboard and the corresponding report is sent via email to keep the brand up to date on their reputation. Also, brands can also analyze customer feedback patterns, which will further help to understand what customers talk about and what concerns them the most.
Talkwalker is a highly recommended social media analytics and monitoring tool for marketing professionals worldwide. The free social search facilitates tracking social media presence in real time. Moreover, companies can also trace information on their brand mentions across social channels, forums, reviews, and blogs accrued over the last 7 days.
A brand can conduct unlimited search to identify customer sentiments on any platform. , Talkwalker notifies users whenever someone searches their brands or associated keywords on the Web.
If your business is receiving unfavourable reviews, then Go Fish will help you to repair your brand image. The online reputation management and search engine optimization tool helps you to showcase your best image in your niche. You can surpass the negative news surrounding your brand and build a wholesome image. The tool allows you to create and promote new content all over the web.
With Go Fish Digital Complaint Search, you can search for negative brand mentions in over 40 sites in one go. The tool comes with both free and paid services.
If you suspect that your brand images and logos were hacked or stolen, and you want to dig out the truth, then Image Raider is for you.
Image Raider is an online image search engine tool that helps brands recover misused images or files. You need to only upload the image onto the tool, which will then search this image on Google, Yandex, and Bing. The free tool is an asset to digital marketers and SEO analysts in tracking image copyright violations.
Most of the tools mentioned above are used for brand monitoring. Yotpo on the other hand is an ORM tool that helps brands enhance and improve their brand reputation. The tool encourages customers to give positive reviews.
Both free and paid versions of Yotpo are available. The free version allows brands to generate and send automated review request emails to customers after purchase. Brands can also create and customize product review widgets on their website. The premium tool gives brands a variety of options including creation of rich snippets for search engines and social curation for social media.
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