With the increasing still photo and video advertisements crowding their timeline, people have become adept at scrolling and skipping these advertisements. How do you come up with content that makes them pause and look? Still photographs are ignored frequently while people do not have time and patience to watch a whole video.
The creatives will have to grab their attention in the first look and hook them onto your ad for few seconds giving your brand time to intrigue them. Cinemagraphs to the rescue here!
Cinemagraphs are photographs from wizarding world. Yes you read that right. Living photos that can tell a story about your brand, does that sound too good to be true? It is true!
What are Cinemagraphs?
A Cinemagraph is a combination of a photograph and a video. It is similar to a GIF file, where one or a few elements in an image are in motion while the rest of the elements are stationary.
How are Cinemagraphs making a mark in social media marketing?
The aim of any social media campaign is to create ads that reach out and connect with the customers. Today, a Cinemagraph serves as media that gives customers a subtle but quick impression of your brand, enabling you in creating an elegant and enriching social media campaign.
A good creative cinemagraph is a like a breath of fresh air to your social media campaign. It creates an alluring and intriguing brand image while telling and retelling your brand’s story. These are creatives that occupy very less space making it easier for you to adapt and for the users to view and share across platforms.
Studies have revealed that cinemagraphs lead to an exponential increase in your audience engagement. In a study conducted by Microsoft, it was found that social media advertisements using cinemagraphs lead to 110% increase in audience engagement on Twitter and an 85% increase in engagement on Facebook.
How are Cinemagraphs better than a Video?
When we want our campaign to tell the story, we turn to a video. Here we have a format that occupies a fraction of space as that of a video while attracting more consumers. A Cinemagraph eliminates the barrier for the customer to click on the play button or having the option to pause the video in case of auto-play options.
Studies have found that 85% users watch videos on mute only. Cinemagraphs eliminate the necessity of sound to complete your brand’s image or story. They are a visual punch to the users that tell the story of your brand in a concise manner. Time, effort and cost involved in making a cinemagraph is a tiny proportion of what is required to make a good quality video.
How to create cinemagraphs?
Cinemagraphs are created in such a manner that the elements in motion are subtly disruptive enough to catch the attention of users while not being crude to diminish the brand image. Many online tools are available where you can create your own cinemagraphs. They can also be created on photoshop.
Are they expensive to create?
Cinemagraphs are created by editing a still photograph on photo editing softwares. The cost of creating a cinemagraph is substantially less than what it would cost to make a good quality video. Considering their higher appeal and ability to tell the story of your brand, cinemagraphs are a great option economically too.
SO, WHY CINEMAGRAPHS? (In a nut shell)
- They create hypnotic visuals that highlight your brand, product or service
- Cost of creation is lesser than that for videos.
- Audience engagement is lot higher.
- Particular product or brand can be highlighted.
- Short and sweet representation of the brand while staying elegant
The simplicity of using pictures to tell your story without adding words or sound to it is the beauty of a cinemagraph. Touch base with us to know more on how you can tap into the potential of a cinemagraph for your campaign.
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