A logo is a visual identity---the face of a brand---that builds first an impression among the audience. It is not just an aesthetical arrangement of a company’s name---instead, it is the encapsulation of a brand’s message in a stimulating manner that leaves a mark on the viewer’s mind. Statistics show that a person, on an average, comes across 5,000 brand logos each day. In such a situation, there is a greater chance of a brand going unnoticed if the logo doesn’t trigger the viewers’ attention immediately.
A powerful brand logo is etched in the minds of the viewers and lasts for a long time. For instance, everyone is aware of Nike’s iconic “swoosh” logo, Google’s multi-colored logo, and Apple’s bitten apple logo. Besides conducting competitive research, businesses should focus on building a brand logo that depicts their brand and helps make an everlasting impact on their niche. From font size and styles to colors and shapes, there are finer details a brand must consider while designing a creative logo that can make it stand out.
A logo is a brand in a nutshell. It should convey what a brand is in a way through design. The first step to designing a creative logo is to form a clear idea on what you want your brand to convey to your audience that will evoke a quick response and how. Before putting out the message, a brand must understand their target audience to reach them effectively. Now, combining these two factors and preserving authenticity without imitating competitors, brands can design standalone logo that solely appeals to their audience.
If we observe the brands that have nailed logo designs, we can find most of them use visual double comprendre and color coordinated. Use of the right colors and visuals will enhance the logo. Understand the “color psychology” of your audience and how to use colors to get a logo right. The color of a logo triggers emotions, so it is important to consider these factors for effective logo design. The vibrant colors in the text logo of Google is a good example of how color psychology prevails and makes an impact on the viewers. The colors in the brand logo showcases the “personality” of a brand---each color has its own significance. For instance, red implies energetic and bold, and orange implies young and creative. In some industries, bold and bright colors get the attention of the public, whereas, in other fields, it is considered a sign of recklessness.
Don’t complicate your logo; creativity doesn’t mean building complexity. Instead, it means simplifying the brand further while keeping it smart and elegant. Without diverting from the essence of a brand or overdoing the colors and visuals, design your logo in a manner that is easy to comprehend. Mercedes Benz’s logo is the best example of a simple logo that speaks volumes about the brand. The key takeaway is that an ideal logo of a brand should represent it to the core. Amazon is another example of a brand that mastered the art of logo designing with simplicity as its foundation.
Your brand logo should be compatible with various devices. As Internet users consume information on different platforms, your logo should be compatible with all platforms and devices.
Brand name is one of the components of the brand logo. Some brands have their brand names on the logo, while others don’t. And, whether to have a brand name on the logo or not depends on the type of brand name. Mostly, if the brand name is generic, it is advised not to include it in logo. Instead, look for possibilities to create the logo in a way that makes it identifiable and remarkable without the name. If your brand name is unique, then you may use it with the brand logo. The best example for this is CoCa-Cola, which has a hugely popular brand logo and is known all over the world.
A duplicable idea is not workable, especially when it comes to logo design. A brand can take inspiration from its competitors with copying them. Buyers are easily bored by similar patterns and duplication. Following trends in logo design could be a good thing. But remember, your competitors are also imitating these trends. Thus, to avoid getting lost in the crowd, imitation must be avoided. Although risky, originality will help you truly stand out from the crowd and establish your own identity.BACK