It started in the year 1994, with a simple banner ad created by AT&T, which saw a whopping 44% click rate. The journey from then on, over these 25 years have seen unprecedented innovations, much of these unheard of previously, the social media revolution, the ad-block innovations, virtual realities, voice technology. Digital space is continuously evolving, and with the innovations, newer possibilities are opening up every day.

When The digital revolution takes over economies as we have over countries that spend over 50% of the media ad budget towards digital advertising. With screen times increasing at an unprecedented rate, it is only natural that the shift comes through.

Google

In 1998, Google marked its debut into the digital space, which leads to the creation of advertising networks and SEO. After two decades, Google takes the lions to share of the digital advertising revenues holding the US $103.73 billion, roughly 31% of global spends; and text ads seem to fare better than others when it came to PPC advertising channels. Interestingly advertising accounts for about 97% of Google’s total revenue.

• Google accounts for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%
• 72% of consumers who did a local search visited a store within five miles
• Google receives over 63,000 searches per second on any given day.
• 70% of mobile searchers will directly call a business via Google Search.
• Businesses typically make $3 for every $1.60 spent on Google Ads.

Website

Websites have been around for a long long time and have always been important. Much of the information and opinions are formed based on the website of the organization. With humans now having an attention span lesser than that of a golden fish, all it takes is about 50 milliseconds (that’s 0.05 seconds) to form an opinion about the website and decide to stay or leave.

• Unattractive content or layout on a website would make almost 38% of those who visit a website, stop engaging with it. Making it easy to use, and ensuring optimization works fine, is key for having sustained engagement
• Almost half the traffic who come by a website, 57% to be precise, won’t recommend a business with a poorly designed website on mobile.
• If any user has a bad experience with a website, almost 88% would not visit the website again
• Every slow loading retail website loses at least $2.6 billion worth sales each year, and this number is continuously increasing
• Unsurprisingly, almost 94% user acknowledge that their first impressions come from design.

Digital Advertising has brought in unprecedented changes to the world, a need to keep up with the advancements, and made the world an innovation-intensive place!

More fun facts about digital advertising on the way!