Growth marketing is a trump card all businesses, startups to established companies, dream to achieve for their enterprises. A report by the Global Entrepreneurship Monitor (GEM) states that more than 100 million startups are launched every year, which is roughly three startups in a second. Amid the stiff competition, standing out of its niche is difficult for any brand. For this, brands spend resources to understand the science of growth marketing---which has been proven to be an inefficient method to bring the traction businesses require.
The process of growth marketing is a meticulous integration, iteration, and refinement of marketing strategies to acquire and retain paying customers by mastering and embracing practical working tactics. Marketing experts designate growth marketing as a 2.0 version of traditional marketing coupled with A/B testing. In the Internet-driven world, creatives are the fuel to the flames of growth marketing; over 70% of the surveyed marketers would agree with us on this.
Creative Ads Will Draw User Attention Amid Industry Giants
As mentioned above, with markets being overcrowded by the thousands of companies that are popping into existence, it becomes difficult for brands to flesh out new ideas that can win customers and their attention. Customer attention is an invaluable metric that many growth marketers tend to overlook.
Creatives in advertisements adds the fun element without hampering the brand’s message and draw the undivided attention of viewers. Moreover, millennials are smart, and they do not like the sound of marketing gimmicks. In that case, a well-thought creative ad will serve the purpose of branding without making it seem like an advertisement.
Creatives Boost Ad Performance
Growth marketers mainly focus on data to analyse which marketing strategy works and which does not. In addition, nearly 84% of marketers say that data alone is not sufficient to gain marketing growth and that creatives can bridge this gap. Creatives boost ad performance as they are tailored to fit the interest of the target demographics. Furthermore, many advertisement campaigns have witnessed a surge in user clicks and conversions after weaving creatives into their marketing campaigns. Before mulling customer retention, delivering customer satisfaction is important. Creative ads serve this purpose and will maximize your growth marketing endeavors.
Hacking Growth Marketing Needs A Qualified Creative Partner
To fulfill their overarching marketing objectives, businesses end up spending a lot of money. However, many brands fail to attain said objectives. As elite marketing experts and successful brands experience a surge in their marketing endeavors with creative ads, it becomes crucial for them to choose a qualified creative partner. An ideal creative partner will understand a brand’s requirement and cater creatives that entice the customer’s interest and leverages growth marketing.
With over a decade of expertise in creatives, we at iMediaBay know the inside-out of creative advertising. Our skillful and methodical team believe every brand is a standalone entity, and we strive to bring out their uniqueness through our creatives. And, on the higher tangent, iMediaBay sponsorship of the upcoming Growth Marketing Conference in Toronto on April 25th 2019 will add a feather to our hat and help us beat our own record of excellence in the field. The Growth Marketing Conference 2019 brings Fortune 500 executives, and young and emerging innovators worldwide together, which gives us an opportunity to engage and network with businesses of unparalleled vision.