Creative content processes should adapt alongside digital marketing, something several companies seem to have trouble doing. By using a new-age creative process, companies can produce high-quality content faster and at a fraction of the cost.
There’s a massive problem with current marketing practices lately.
With the speed in which content is consumed, marketers are having trouble keeping up with creative production, which in turn lowers the overall quality of what they put out there for their target audience to see. This issue isn’t just prevalent to smaller companies—in fact, one of the reasons companies like Twitter, Google, and Ebay came to iMediaBay was because they were facing the same issues, just at a larger scale.
The solution, of course, is delegating tasks to someone who won’t choose between quality or quantity, but both.
Recently, our CEO Shiva Ramani was interviewed on Vator News. Here’s his take on the current issue: “Marketing activities are in the front end of revenue cycle and they happen in spurts. Not only is it inefficient but creative folks get bored with inactivity if you maintain a full-time team.”
To make matters worse, many companies choose to spend their money elsewhere rather than focus on altering their creative content process. Unfortunately, this isn’t a problem that you can through cash at; great content is undeniably the best (and cheapest, if done right!) way to drive consumers to making a buy.
So now, we focus on the content that catches a consumer’s eye and persuades them to make a purchase. If you want to acquire your target audience with great content, it’s time to streamline the creative process and get access to several designers and writers at all times, right on time.
This process is hugely valuable to the business who wants to stay on top of their marketing game. The only way to stand above the thousands of other content pieces that your target audience is consuming at a fast pace is to have better content, faster, and more consistently, something your average creative agency won’t be able to achieve, assuming they’re still using outdated processes (most are.)
To perform better than in-house teams and marketing agencies, we look to the content creators.
“Having access to right type of creative designers just in time with certainty would be a huge value ad,” Rimani tells Vetor. “This can increase throughput and cost effectiveness. Most importantly it can reduce CAC...companies can pay for approved output and the burden of getting the right creatives is on the platform.”
The new-age creative process involves quantity and quality in creators, which means quantity and quality in content. For instance, we currently employ 6000+ designers, writers, and content marketers of only top-caliber. The content needs of your company are met exactly as asked, because each creator is specifically chosen to handle your request based on their experience with your industry, brand, and voice. All content pieces have unlimited edit requests, and you only pay once the content is approved.
Sound different from your average agency? That’s because the average agency uses strategies aren’t anything like this. As a rule, agencies tend to take on several different clients at once, and assign all clients to a team of creators, often too small to handle the volume of creation alone. The trouble with this is the inevitable snags: if creators aren’t familiar with your industry, they’ll spend a lot of time researching it, time that you’re paying for. You are usually granted only a certain number of edits, and then, you are legally required to pay for the end result, even if you’re not given what you asked for. Communicating your needs to an entire team of inexperienced creators is tricky and frustrating, and in the end, hiring an agency ends up being far more work than it’s worth.
When you can create and deliver quality marketing messages quickly and efficiently, Ramani states that “customer acquisition costs can come down dramatically thereby driving top-line growth.”
In other words, the answer is to give everyone exactly what they want. A well-oiled creative process means designers (who aren’t hired for business conversation and planning, but designing) only focus on creating top-of-the-line content quickly, the consumer only focuses on the exact content they want, and content managers handle all the in-between. This way, no one is taking on a task they don’t care or have time for.
Marketing is adaptive, and marketing strategies should adapt alongside it, too. “With more designers and more companies using our platform, general design quality for marketing will have positive impact,” Ramani states confidentiality. “The economic benefit for everyone in the ecosystem is also dramatic.”
It’s time to take a serious look at what your current content creation process is doing for your marketing efforts. What are you spending? Where is the money going? What is the cost per ad compared to the money is brings in?
Old content processes are inefficient and becoming obsolete. The only chance your business has of thriving in the fast-paced world of digital marketing is to replace the old cogs and gears of your current creative system for new ones, ensuring fast, excellent content for the price content should be.
Have questions about how to apply new-age creative processes? firstname.lastname@example.org