In the world of UI, illustrations have taken centre stage in the last few years. Be it a website, an app, a poster, an infographic. The illustration as a lexicon means to shed greater insight into the subject matter. Here are why illustrations have taken the centre stage and the reasons why you should be dealing a lot more with illustrations than before.

Illustrations are made specific to your requirement, which often sits well with the aesthetics of your website, poster, and other graphics and a colour harmony can be established.

• Visually their intent can be registered very quickly than words, and it can communicate without the language barrier. https://www.awwwards.com/inspiration/illustrated-online-publication
• Illustrations can be adapted and used across various content copies https://www.awwwards.com/inspiration/interactive-animated-journey
• Works best to tell your custom-made story https://www.awwwards.com/inspiration/femme-illustration-microinteraction
• Has a greater emotional appeal https://www.awwwards.com/inspiration/a-gamified-web-experience
• Can satisfy the views aesthetically https://2019.makemepulse.com/
• Illustrations are unique increasing brand awareness and brand retention https://www.lecabcom.fr/
• Make interactivity easier and more presentable http://themanyfacesof.com/leonardo-dicaprio/
• An easy way to promote visual metaphors https://ifthisthendominos.com/

Illustrations make the life of a marketer easy. One can use illustrations across

• Website
• App
• Mascot or Brand Identity
• Theme image
• Blogs
• Posters
• Notifications
• Infographics
• Swags

However, one can use illustrations whenever there is a need to drive additional meaning or represent the text. This is significantly different from graphic design. Graphic design is when the designer needs looks at the entire visual content and deliberates and presents them in an aesthetic manner. Graphic design may or may not include illustrations, but illustrations always aides a graphic design and must be in harmony.

Tell us where you have used Illustrations!

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