Law of Social Media Marketing

Laws are universal. By understanding the laws not only would you understand the workings in-depth but also how to manoeuvre over the tight corners easily. Without further ado, the laws of Social Media Marketing.

Law of Listening

Listen more than you talk in social media. Social media gives you the advantage of knowing what your target audience wants and channelizing the energy towards the same. Listen and give the audience what they want. Make most of the interactivity, rather than dumping information in the platforms.

Law in Action

Law of listening can be applied in multiple ways

• Listening to your competitors
• Listening to trends and public opinions
• Be aware of brand reputation, build on relationships
• Know your influencers

Law of Focus

While it is true that we can go wide or go deep when it comes to marketing. But the ideal option is to go deep – targeted audience, or one core strategy, or even one channel. Narrowing it down and finding your place in the niche would make you memorable – focus, focus, focus.

Law in Action

You can identify your niche market by asking these questions

• What are the values that the brand stand for?
• What are the minds behind the brand passionate about?
• What are the strong selling points of the brand offers?

This would identify your niche segment where you can build your presence

Example - LUSH – a cosmetic brand that focuses on ethical buying and purity of handmade products. The marketing strategy is centred on selling on what it believes in – ‘Beauty that they believe in’ rather than the Image. This has generated a loyal fan following

Law of Quality

1000 followers who constantly engage with your brand are far more valuable than 10,000 or even 1,00,000 followers who barely communicate. Work towards building that community who reaches out to you, and convert

Law in Action

How do you audit if your strategy follows this law, ask these questions to assess

• Whom you want to connect with through your brand?
• Are you content bombing without having a conversation?
• Is your entire organization on board with the same idea?
• Have you optimally used UX in building your brand to go hand-in-hand?

Law of Patience

Building a brand takes time and a lot of consistent efforts. Over a while, your brand will reach its success. It takes time. Be patient.

Law in Action

Brand building takes time – here is how you can keep up.

• Have conversations with your users, address concerns with care.
• Foster good relationships, and more importantly be consistent.
• Keeping abreast with algorithm changes and adapting your strategy is also necessary.

Law of Compounding

Social Media can be very generous if you know how to tap into it. Give quality and interesting content to your audience. The ripple effect would amplify infinitely since one share can lead to more sharing and a ripple effect been seen.

These laws are interconnected, and often what we do intuitively. But knowing them helps you to finetune your efforts, and later breaking the rules intelligently while still maintaining the brand guidelines.