Event Marketing, a term one needs to be critically aware of in recent times. 41% of marketers believe that events are far more effective than digital advertising, email marketing and content marketing. Any service or product can promote an event relevant to their products/services. A company can organize user conferences, event roadshows, experiential activation, networking events, pop-up shows, or even virtual events as a part of its strategy.
Conferences around one or two themes in the Industry. These user conferences see many thought leaders, influencers coming together. These conferences can be used by the product or service-oriented companies, and often tapping across pertinent questions that surround the industry, or about a value that the company closely identifies with.
Oracle Code One's conference being environment-friendly had sessions on how to reduce carbon-footprint, had a plant-conscious menu, and this was part of their ‘green initiative'
One of the most effective and easiest ways to take on event marketing is networking event. With minimal efforts, better conversions can be achieved. This is most effective in case of B2B clients. An interesting space where networking events take place is co-working cafes which become a go-to for freelancers and start-ups guys, where they can meet skilled people and mutually benefit.
Lean Start-up’s Networking event is a great example of how to get the word out about the business. To know more about the business, click here
While these are means to get the word out there, the use of social media has exponentially increased the spread of the word about the event. Companies are using various technologies to take this to the next level. Be it the using AI to wow the consumers
Weigh This is a great example of a different kind of event marketing. The New York’s Grand Central station was filled with weighing scales that spoke about a woman who looked beyond the weighing scales, and writes something apart from their weight on them is a noteworthy event campaign idea
Watch the campaign here
Docker Dash used a clever strategy where software developers created an app using fun challenges through gamification. The idea of this app was to help the app run across multiple operating systems. This conference had players instead of guests, by the time the conference was done, it showed how perfectly this app can be used to deal with work challenges to the target group.
These are some fun ways to explore event marketing. It works for any organizations, and with the range and speed of advancements, these efforts can be effectively synthesised. How are you planning to effectively tap into event marketing?