LinkedIn is the best platform for B2B companies. B2B brands are surely trying all the best practices on LinkedIn, but is that enough? Is that the end of B2B advertising? Do other platforms not work for you? If you answered yes, think again! Marketing, branding, and advertising is all about reaching out to your target audience, and they're not just on LinkedIn. If you're still skeptical about it, read on to know why you need to look beyond LinkedIn for advertising your B2B offering.
Unified online presence
Online reputation management is vital for businesses to survive. And one way to do it is to have your business presence on all the available social media platforms. This will make it easy for your potential customers to find and reach out to you.
Your customers, employees, both past and present, including the disgruntled ones, are active on all social media platforms. As a brand, it is essential to know what you're brand is being associated with. While there are a lot of social listening tools that can help you collate this data, your life will be far more straightforward if you have a handle that people can talk to or reach out to, should they have a concern.
Uniformity of messaging
When you communicate the same message on multiple platforms, but for a different set of the audience, you make it easier for people to understand what your brand stands for. It makes your business' vision and mission clear because you're alternating only your tone and not the essence of the message.
Better perception of your brand
While most other social media platforms might not lead to business instantly, your target audience might chance upon your brand, know more about your leadership and work culture, and get a glimpse at what you do from different platforms. Aim for that!
Every social media platform has its own set of offerings and advertising options. And each campaign you run can reach out to a broader audience if you run it on multiple platforms. For instance, if you're trying to recruit someone, you can reach out to a broader audience if you advertise on platforms like Facebook and Instagram as well, and not just LinkedIn. Likewise, even product campaigns on these platforms can be customized to suit your target audience - CEOs and CMOs based on their region, interest, designation, and so on!
In short, it's the world wide web for a reason, and it's time B2B brands start embracing it! Remember, you lose business by not having a robust online presence and not the other way round!