Social media marketing is fast becoming the very spine of the marketing departments of most companies, since, through social media, the companies are able to reach their target customers worldwide within a very short period of time.
Social media marketing managers are responsible for managing the brand’s presence on social media. This involves everything from managing content curation, running video advertisements and responding to customers that contact you through social media.
So here are 5 things that are a must know for every social media marketing manager looking to take their brand to the top.
Creating positive brand awareness
The most important thing in social media marketing is to create a positive awareness of your brand. The brand should be represented on social media in a way to make it look like you are here, not just to increase your revenue, but to make the world a better place to live in. In order to do this successfully, it is very important that you choose the right kind of creatives and contents. It is very important to be conscious of the content and creatives that you post on social media since it reaches a large audience in a very short period of time so recalling content or creatives after posting them is a waste of time. So always use designers and content writers who know what your brand stands for. Also make certain that you post content on social media only after you are completely satisfied that it can only give your brand a constructive image out there. Till you achieve that satisfaction, keep reviewing and correcting the designs and contents.
Confident and proactive approach to your social media campaign
In order to make people believe in your brand, you must be confident of its strength. The brand must be projected in such a way so as to show people that you are honestly convinced that yours is that go to brand for their needs. Keep experimenting new ways in your social media marketing to ensure that you do not fall behind. Be proactive in your approach towards your social media campaign. Ensure that you keep trying novel methods, which may not always be a 100 % successful but how will you know without even trying. Have policies like that of the 70-20-10 policy of Coca Cola that has helped them remain a marketing giant. This policy ensures that major part of the revenue goes into safe projects that ensure returns but also that one part goes into new experiments that may not always guarantee the expected returns.
Creating relevant content to put you on top (Search engine optimization)
In order to create maximum visibility, the content that you post must use key words that are picked up and indexed by search engines so that your brand information appears on top in a relevant search. To achieve this, you not only need a content writer, but you also require someone who is experienced in creating content that can put you on top of search results. This does not mean that you will have to spend sack loads of money on employing highly experienced copy writers. You only need to use freelancers who work for the industry leaders across platforms since they will already know the right words to use.
Staying up to date with the changing trends
As the saying goes, “Change is the only constant that never changes”. If, you as the social media marketing manager, aren’t constantly updated with the changes in the trends in social media, your marketing campaign will turn out to be out dated resulting in waste of time, money and resources. Strategize to create campaigns that are on their toes with the new trends of social media. It is important to use designers and content writers who are aware of the changing trends on social media and hence create relevant promotional materials.
Converting observers to customers
The internet is a huge ocean of creatives and contents where our promotion may cross the viewing field of each prospective customer maybe for a second or maybe two. So the first hurdle to be crossed is to make them pause amidst whatever the work that they are there for and take a longer look at our promotions. The creatives should stand out. Unique, catchy and original contents are the need of the day. You as a manager, must ensure that there is no repetition in the content posted. To ensure inventive and novel content is available at your behest, repeatedly using the same two or three designers and copywriters employed by your firm will not work. This is where IMediaBay comes to your rescue with their vast network of freelance designers and content writers ensuring that innovative and engaging content is available for you always to influence prospects to become actual customers.