From game designing to marketing campaigns and sales presentations, 3D design, the frontier of motion graphics, has become an integral part of business. Since 2017, animation and motion design has been seeing a growth spurt, being the main reason behind 70% of the Internet traffic. Reports suggest that by 2020 embedded videos will hit 82% of Web traffic and will become a major, robust brand communication tool. And, 2019 will be the year of massive adoption of animation and motion design.
Reports reveal that people watch videos on mute; nearly 80% of Facebook videos are watched without sound. So, brands need to produce visually pleasing videos. Irrespective of their size, brands need to use high-end, illustrative techniques to translate their brand image on social and digital channels. Creating the illusion of movement, animation visually engages the audience, and the dynamic transition between text and images makes the narration more exciting.
Motion graphics has come a long way and is headed to disrupt every industry. Here are the latest trends in animation and motion graphics that businesses need to incorporate.
3D design has opened doors for unimaginable ways in designing and showcasing commercials and products. To enhance brand storytelling, we lean towards a mixed production style where 2D and 3D graphics are combined to achieve radically lifelike images. Transforming traditional ‘paper cutout’ style, the integration of 2D and 3D will make video more interesting. ‘Let’s talk about soil’ is the best example of this mixed production style of 2D and 3D designs.
When it comes to animation and designing, designers stick to certain rules, such as never distort an image. However, nowadays, when it comes to typography in motion graphics, these rules are bent, literally. Designers are seen stretching, pixelating, and morphing text in all directions, and in no time has this become a trend in motion graphics. For example, Eli Guillou animated and directed ‘The Light In The Dark’ using kinetic typography, to encourage people find light in the dark.
Year after year businesses witness brand new trends in logo design, pushing boundaries in terms of creativity and advertising. With no turbulence in emerging trends of logo designing, 2019 brings animated logo designs into the picture. Animated logo designs will evolve and become an inevitable part of branding. Spotify used animated logo where three dots form waves, and an earbud and headphone jack splash to reveal the logo of the brand. This trend adds entertainment to the design and makes viewing remarkable.
Often compared to the single-shot movie, seamless transition in motion design is a sleek technique that allows smooth flow in the transition of scenes in a video. To subtly blend scenes into one another and attain aesthetically pleasing videos, designers consciously strategize to use graphical elements and camera movements with a contemporary touch. Le Cube’s The Confidante is a great example of seamless transition in video where morphing from undefined blobs and shapes into characters and objects are done to get viewers glued to their screens.
Visual effects bring explosions, transformers, dinosaurs, and natural catastrophes that are difficult, even impossible, to recreate or shoot in real. Visual effects take viewing experiencing to a whole another dimension where everything seems to be possible. By combining existing footage with computer-generated imagery, and by means of hybrid technology and artistic visual effects, VFX creates magic. People love to binge on videos that include the magic of visual experience and green screens, and brands must inculcate this trend to make their branding delightfully perceivable. Highly complex visual effects are used in this FICA TUDO BEM - Breakdown FUSCA 01 video
Creating organic effects in video, retro motion graphics add realness and texture. Also known as the glitch effect, retro motion graphics uses grain and noise to attain camera-like quality and an element of visual distortion. One can even add more creativity by combining retro motion with VFX. Retro motion graphics in videos help capture a wider range of audience. Thus, this trend can uplift a product or a marketing campaign by bringing user attention and fondness towards the brand. The following video shows how retro motion video looks like.
Using motion graphics in Web can bring high engagement to a website. Catching the attention of the impatient visitor, motion graphics can make websites look interesting and its content feel enticing, so that the visitors would want to revisit over and over again. Brands can showcase product specifications right away in the application. Motion graphics provides endless opportunities in terms of creativity. Brands can embed functional elements into their websites and applications. Apart from adding creativity, motion graphics brings convenience and ease by simplifying navigation and making user experience a grandeur.
Animation and motion graphics are evolving and are expected to bloom the creatives in advertising. It is thus a necessity for brands to learn, understand, and utilize these trends to upscale their branding endeavors. Businesses also need to get a prolific creative partner to apply the trends in their branding.BACK