If you thought of years like you do your normal work week December is Friday night. The holidays are a time to unwind, bond with friends and loved ones and reset yourself.Let’s take a look at how brands have spread holiday cheer through their commercials in during the holiday season.
Very - Get more out of giving
Nothing quite pulls at the heart strings like the combination of an elderly person and their small dog companion. Very’s 2019 commercial then utilizes the magic of digital animation to convey another important theme of the holiday season; community. The gift for their neighbour flies around the neighbourhood in and out of windows, through front yards and even via toy car before finally reaching its destination. This dynamic sequence engages the audience while simultaneously putting them at ease; a difficult thing to do. Overall this is a well-made commercial that perfectly suits the mood of the holiday season.
John Lewis & Waitrose - Excitable Edgar
John Lewis & Waitrose’s 2019 holiday commercial also uses the wonders of digital animation to bring excitement to the season. The ad portrays the friendship between a little girl named Ava and her dragon friend Edgar. Edgar’s unique abilities make it hard for him to find a place to fit in with the rest of the town. However Ava comes up with an idea that allows him to be accepted for who he is. A truly heart-warming piece that encompasses the good will and inclusiveness that make the holidays special.
Asda - Let’s make Christmas extra special
Asda adds a little magic with their 2019 holiday commercial. A little girl in her quest to light up the holiday season and spread the Christmas cheer goes running around town along with her brother spreading “Santa’s leftover magic”. Festive animations are then shown all over town bringing a fun childlike joy to all those who are celebrating. The commercial ends with another important sentiment of the holiday season; family. The older brother of the little girl tucks her into bed and makes sure that she has her own magic in a jar beside her to make her Christmas “Extra Special”.
FedEx - Gift Box
FedEx reminds us that joy can often be found in the simple things. In this particular instance it is a box that sparks one child’s imagination, which works perfectly for FedEx whose entire business is based around boxes. It is always refreshing and invigorating to see the world through a child’s eyes, especially during the holiday season.
Everyone loves a happy ending, including the end of year. Maybe this is why most people associate this time of year with satisfaction and togetherness. It is up to those who create commercials to harness that sense of positivity and use it to connect with all those who love the holidays. We would be back soon with part 2 containing more commercials that spread the holiday cheer.