Cannes Lions Festival is one of the most important coveted awards that celebrate creativity so graciously. Started in the 1940s, the form and location kept changing all until 1984. Since then this festival takes places in Cannes and sees 11,000 registered delegates from 90 countries – one of the largest in the advertising and communications world. There are over 6 categories and 29 sub-categories to celebrate visual craftsmanship alone, and the criteria for shortlisting is how design defines a brand or brings out the key messages. Below are some of the designs from brands that one would not expect to see at a Design Festival. These are those essentially based in and out of the USA, and companies like Google, Samsung and Apple were not touched upon while looking up the uniquely creative design intensive campaigns that were created in the past year.

Insta Novel by The New York Public Library

With the growing population using phones majorly, a preference to read takes a back seat. Aiming to make people read through social media, The New York Public Library took upon publishing a few novels on Instagram Stories INSTA NOVELS

Most Dangerous Street by Illinois Council Against Handgun Violence

If something worse than violence that can happen is becoming numb to it. Here the Illinois Council Against Handgun Violence made a walking installation to victims of gun violence, each laser beam would show the age gender, and time of the incident and recordings of victim's families can be heard.

Dali Lives by The Dali Museum

The Dali Museum recreated the surrealistic master, Salvador Dali, the uncanny artist through the confluence of AI and Art. Now when you walk into The Dali Museum, the depp-fake of artist welcomes you through screens, a larger than life experience - Dali Lives

Think Inside The Box by Lockheed Martin

What does it take to work for a pioneer in the field? A challenge that none could resist. Think Inside the Box is a drive initiated by Lockheed Martin, and was first tested out at Virgina University. Those who unlocked the box were offered a chance to work at Lockheed Martin

The Evolving Music Video Starring Ella Mai by The Recording Academy

Ahead of the Grammys – a video of evolving music. The more the song was shared the more elements were added. In all 4 editions were made – with an acapella and black and white start to a film with more instruments and other elements added into it; and a newer version every time in terms of music, instruments and video.

Unboxing the Truth by Thomson Reuters Foundation

Thomson Reuters Foundation sent a social media influencer Jacques Slade to unbox a sneaker box. He has a following of 856,000 sneaker enthusiasts, who did not know what they were opening. The video is to create awareness about modern day slavery

So much of these campaigns are society focused, and we can clearly see the response that they generate. How do you like your ads to be? Let us know!

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