The automobile has been a great revolution and companies grew more and more mindful of various advances in the field on a day to day basis. Each innovation has taken the world by storm, and the industry continues to evolve robustly. In the landscape, BMW has gained prominence over the years and needs no introduction.
This blog takes a look at BMW the luxury car segment – ‘The Ultimate Driving Machine’ and the advertising through the century and three years. With quirky yet minimalistic print ads, they have made heads turn. The advertising is for the elitist, be it the print or video ads, it exhales luxury, highlighting the features of its classic automobile.
Some of the memorable print ads
Notice how they constantly use the Animals and birds to convey vivid stories, talk about supremacy, yet be exclusive all at the same time!
You can see the ads evolving over the century
Some of their oldest print ads are
BMW's video ads are aplenty and the top 10 for you to see
In 2006, BMW revisited the strategy and started to focus on beyond the ultimate driving machine, and shifting focus on loyalty, and talking more about the company this time around
The latest of their effort is the ‘new' campaign in 2019 where they are recycling the old ads, 5 years old ads, for pre-owned certified cars, has got the attention, yet again.
So what do you think of their advertisements?