The Newest Ad Format in the Market—Outstream Video
16 Dec, 2018
A relatively new ad format, outstream videos are increasingly becoming popular. These auto-playing videos can be seen inserted in between paragraphs of texts or at the corners of web pages. Prior to outstream videos, brands had to place their ads either before or during a video within a video player. This meant that only publishers like YouTube or Vimeo, who had video content, could run such ads. But now, any publisher can run these high-quality videos which play while the user is navigating the page and pauses when the user scrolls down and is nearly out of view. Outstream videos largely play without any audio.
Why Choose Outstream Videos?
With videos being termed the “most compelling” call-to-action (CTA) on the web generating over $15 billion in spending while capturing 80% of all internet traffic, it is easy to see why the outstream format is catching on.
Being less intrusive (as users can close the ad whenever they want) while offering a wide reach, outstream videos are a valuable addition to advertising portfolios. Established publishers such as Washington Post, CNN, Tribune, and Forbes who have been quick to realize the monetary potential of these ads have rushed to capitalize on the trend by incorporating these on their web pages.
So, Who’s Going the Outstream Way?
Big names such as Amazon, Kelloggs, and Blizzard Entertainment are just some who have hopped aboard the outstream video ads bandwagon. Having realized the powerful potential of the medium and their reach beyond the world of YouTube, these brands have embraced the format wholeheartedly. Their ads focus on establishing relationships with the audience by inviting them to join the fold and educating them visually about all aspects of the product or service.
Hong Kong Tourism Board is another major entrant who has also turned to outstream video ads to ensure cost-effective reach and create awareness about the tourism prospects of the destination. Their advertisements target potential travelers across Asia and elsewhere. Since users have the option to stop viewing at any time, it ensures better user experience, optimal engagement, and greater click-throughs.
If you have been looking for something new to spruce up your advertising campaign, then your wait is at an end. Engaging and attractive outstream video ads it is!