Marketing & Brand Communication

Wealthy retailer develops E-Catalog assets for his E-Commerce promotion

Digital assets for E-Catalog

A powerful and wealthy retailer wanted to take the E-Commerce route to attract more customers. He wished to upload all the product pictures of his store into his website to give the shopper the exact physical store feel. But this involved improving and standardizing more than 12,000 photographs which were a humongous task and it needed to be done quickly as well. Again he took the help of iMediaBay to get this sorted out for him.

iMediaBay thoroughly analyzed the assets, segregated them methodically as per line of business and embarked on a cleanup and standardization operation. All the 12,000 standardized photographs were uploaded as part of the Retailer’s E-Catalog on the website. The Retailer was mighty pleased with the collaboration and was able to get going with his E-Commerce promotion.

Moral of the story:
Whenever you see a successful business, someone once made a courageous decision.

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