We just cannot get enough of the Cannes Lions Shortlisted designs and we are here exploring the UX, UI and Journey Design category. We are going to take a look at 8 campaigns that made it to the shortlist! Mark them for inspiration.
Deadly questions by aboriginal victoria, department of premier & cabinet (victoria)
The importance of conversations has been beautifully brought here. The conversations are digital, and the website is curious and intelligently made. There are many questions that fill the screen and more. Here the conversation is digital, and with the photo of those who gave answers. Witness the world of digital conversations.
Takumi: a 60,000 hour story on the survival of human craft by Lexus International
Unlike Malcolm Gladwell’s 10,000 hours to expertise, Japan believes in 60,000 hours to craftsmanship, Takumi, which roughly translates to 30 years. This is a documentary that runs for 60,000 hours, talking about 4 Japanese artisans who dedicated their lives to what they do. This is a classic example of journey design and directed by the famed Clay Jeter.
Complexcon by Adidas Originals
In order to flatten the level playing field when Addidas came out with limited edition sneakers, they used AI to make it more reachable to all. The usual hassles, 3 hour long lines, punch fights were avoided and shoes were sold in 1.5 minutes as against 3+ hours. How did they do it? Watch the video to understand the power of good design.
Creatability by Google
This design won the awards this year, and for a good reason. Google is an innovator and that is common knowledge. Here Google along with many collaborators launched experiments where it can enable people with disabilities to bridge the gap by giving them the experience through other senses. Exploring how a blind person can draw, houw audio impaired person can recognize to music, so on and so forth
Monuments needs to be preserved. But what about those lost monuments in war torn areas? We have lost the history of these spaces to an extent it cannot be revived. But with initiatives of UNESCO, partnering with Minecraft and Microsoft have launched educative games where kids reconstruct various monuments.
Storysign by Huawei
Literacy is a problem among deaf children. They are unable to hear the sounds there by reading them becomes difficult. Huawei with the help from special educators using AI created an app which translates children story books into sign language when the texts are scanned.
All these campaigns have used design extensively, thought outside the box and brought in design to make lives of millions of lives matter and revive their lost cultures, giving them a place and an identity.