Creative Design

Freshworks | Creating a 360° Brand Identity

Freshworks Inc. is a SaaS provider that provides products that help organizations across the world improve their customer engagement across functions like sales, support and marketing. With over 150,000 companies in its clientele, Freshworks is a Unicorn that needed to work on rebuilding its brand under the umbrella of Freshworks 360.

Our journey with Freshworks

  • 01


    How it all started

    Freshworks needed assistance in handling their marketing and deliverable challenges, and they wished to collaborate with an agency that could be the differentiator for Freshworks’ client interactions. iMediaBay pitched in to support their creative team by producing marketing collaterals, which included ad creatives, product demo videos, storyboards, testimonial videos, and much more.

  • 02


    The Challenge

    Freshworks’ primary challenge was to create a uniform omnichannel experience to all its customers and streamline the customer journey experience through customized messaging. iMediaBay’s creative team engaged in detailed research of the client’s market positioning, competitor’s market share, consumer behavior, etc., and proposed revamping their existing marketing collaterals.

  • 03


    How Freshworks and iMediaBay Worked Towards a Solution

    Engaging a team of over 30 writers and designers, a whole new set of creatives, testimonial videos scripts, and product video storyboards were created within a short span for the Freshworks team to choose from. Multiple iterations were made to the chosen designs at no additional cost and delivered within the deadlines set by the client.

  • 04


    The Outcome

    iMediaBay’s team of designers, creative writers, and data experts ensured that Freshworks received an ample number of marketing collaterals to choose from, including the delivery of over 50 testimonial videos. All this, including the multiple iterations for the chosen designs, were delivered as per the standardized pricing model of iMediaBay. This ensured that Freshworks implements its brand building exercise within their budget, without a compromise on the quantity and quality of options to choose from.

Creatives done for Freshworks


What's in the pipeline?

Journey Towards A Consistent Brand Image

Based on the success of the previous engagements and campaigns, iMediaBay was selected to be the creative hub for all the branding initiatives of Freshworks. This would ensure that all the communications from Freshworks’ brand umbrella have a consistent design and messaging style, which is key to building brand loyalty and recall.