Getting a branding campaign from a leading organization that is particular about quality is tough, even if the organization in question, is the parent company for the design agency. This was the case when iMediaBay had to pitch for the website re-design task of iOPEX.
iOPEX wanted to rebuild its online brand and the journey was to start with a revamp of the website. iMediaBay pitched in to help them with this process. After several hours of brainstorming, we developed a fair understanding of their brand value, market, target audience, and competition.
Using this information, along with the data accumulated from our market research, we designed sample website designs for iOPEX. Keeping in-line with iMediaBay’s working style, we presented several website design options to the client to choose from.
All the options were well-received and iOPEX had a tough time picking just one design from the multiple options given to them. When the final approved design was given, our designers network ensured that we delivered a website that echoed the brand ideology of iOPEX and striked a chord with their customers instantly.
The quality of designs presented, the understanding of client’s business, the quick turn-around time, willingness to work on multiple iterations, were all appreciated by the decision makers at iOPEX.
The association that started as a one-time website design project went on to become a strong association with iMediaBay partnering to design all their campaigns and communications too.
iOPEX has decided to partner with iMediaBay for all future engagements by replacing their existing creative and design agencies with us. This would ensure that there is uniform brand messaging as we tie up as their creative partners instead of just another creative agency that they’ve associated with.